Who Is SureCrete?

SureCrete Design Products is a manufacturer of decorative and specialty concrete products. We manufacturer over 1,400 products from our central Florida plant. Our products have been specifically formulated to resurface concrete floors, walls, ceilings, countertops, and architectural castings. We out grew our original office in Zephyrhills, Florida and now reside in Dade City in our 120,000 sq. ft. facility.

What has SureCrete done for the concrete industry?

SureCrete has always desired to simplify cementitious technology so that the applicator can use their talents solely on their craftsmanship rather than being a chemist. In 1999, SureCrete formulated the industry’s first full line of single component overlay bag mixes. This technology allowed for a zero VOC, self-bonding, just add water formula that delivered the strongest freeze thaw bond strength of an overlay to concrete to date.

In 2005, they released Eco-Stain. An environmentally friendly concrete stain that allowed for 30 standard colors to be applied to both concrete and concrete overlays. The nature of this product allows for LEED points by eliminating waste water, utilizing the existing surface with no waste material, zero VOC, and fast application of sealer or coatings for low maintenance lifecycle.

2007 was a hard business year for all in the USA, as we saw the housing industry tank. But that year was a monumental time for SureCrete users as it saw the release of the Xtreme Series line of products. For the first time one manufacturer could produce all materials needed to create GFRC (glass fiber reinforced concrete) and be backed by one label. Xtreme Series was a 2-component hybrid GFRC technology that boosted the industry’s highest compressive, flexural, and tensile strengths. XS Precast was released as the pourable technology. XS GFRC Face and XS Backer were the sprayable versions, while the XS Terrazzo mixed allowed for the addition of 150% load of post-consumer recycled content. 2010 saw additions to the Xtreme Series lineup as fireproof lightweight castings mixes were released called XS Lightweight Plus.

Finally in 2012, SureCrete released maybe the most impressive technology to date. ON DEMAND Coatings system allowed local building supply stores to offer commercial grade technology to all their customers like the big box stores. The ON DEMAND Tinting system boasts 228 stock colors for instant tinting of solvent based acrylics, water based acrylics, low VOC solvent based acrylics, water based epoxies, epoxy 100% solids, and water based urethanes. In just a few minutes a store can color a commercial grade coating with the accuracy and speed of paint tinting system. The colorants used in the ON DEMAND system are specifically designed for concrete eliminating the fade, color distortion from alkalinity, whiting, blushing, and other issues seen in typical concrete paints.

Why was SureCrete created?

SureCrete Design Products was born out of necessity in the late 90’s. It all began as owner, Steve Thomas, started a decorative concrete installation company in the Tampa Bay & Orlando area. Steve had attended a home show in Orlando and was fascinated with decorative concrete.

After researching several companies and attending a training class, he and his crews jumped head long into installations. Problems on jobs were continual: products were difficult to use and performed inconsistently. Two mix designs were supposed to accomplish everything from patching to spraying to stamping, just add a little more sand or cement. Latex emulsions had to be diluted with water at various, confounding rates. Customer service was ludicrous, if the telephone was ever answered. Technical support was absent; every problem was the installer’s fault.

The absolute lack of assistance was intolerable for Steve, who had cut his teeth on customer service. An idea was launched: decorative concrete made easy, supported by a service-driven team. To make this idea a reality, Steve partnered with a close friend who was a real world cement “chemist.” He knew mud and mix designs, not universities. Millions of dollars in research and development, countless hours of testing, and consulting with the chemists of the world’s leading latex manufacturers have created some of the most user-friendly decorative concrete products available today. Supporting Steve’s customer-first vision, a team was assembled that included the previously self-employed and those discouraged from other decorative concrete companies nearby. From sales to production to shipping to management, the entire culture at SureCrete is all about service.

Whether you’re an old hand at decorative concrete or you’re just testing the water, check out SureCrete Design Products. This is our promise to you:

Mission Statement

SureCrete Design Products seeks to deliver premier decorative concrete products, to impart progressive technology paralleled with relentless research and development, and to create an environment where teamwork and responsibility are shared at all levels. Our customers come first. Providing quality service is our hallmark. Our success is attributed to complete customer satisfaction.