Who Is SureCrete?

SureCrete Design Products is a manufacturer of decorative and specialty concrete products. We manufacturer over 1,400 products from our central Florida plant. Our products have been specifically formulated to resurface concrete floors, walls, ceilings, countertops, and architectural castings. We out grew our original office in Zephyrhills, Florida and now reside in Dade City in our 120,000 sq. ft. facility.

What has SureCrete done for the concrete industry?

SureCrete has always desired to simplify cement technology so that the applicator can use their talents solely on their craftsmanship rather than being a chemist. In 1999, SureCrete formulated the industry’s first full line of single component overlay bag mixes. This technology allowed for a zero VOC, self-bonding, just add water formula that delivered the strongest freeze thaw bond strength of an overlay to concrete to date.

In 2005, they released Eco-Stain. An environmentally friendly concrete stain that allowed for 30 standard colors to be applied to both concrete and concrete overlays. The nature of this product allows for LEED points by eliminating waste water, utilizing the existing surface with no waste material, zero VOC, and fast application of sealer or coatings for low maintenance lifecycle.

2007 was a hard business year for all in the USA, as we saw the housing industry tank. But that year was a monumental time for SureCrete users as it saw the release of the Xtreme Series line of products. For the first time one manufacturer could produce all materials needed to create GFRC (glass fiber reinforced concrete) and be backed by one label. Xtreme Series was a 2-component hybrid GFRC technology that boosted the industry’s highest compressive, flexural, and tensile strengths. XS Precast was released as the pourable technology. XS GFRC Face and XS Backer were the sprayable versions, while the XS Terrazzo mixed allowed for the addition of 150% load of post-consumer recycled content. 2010 saw additions to the Xtreme Series lineup as fireproof lightweight castings mixes were released called XS Lightweight Plus.

Finally in 2012, SureCrete released maybe the most impressive technology to date. ON DEMAND Coatings system allowed local building supply stores to offer commercial grade technology to all their customers like the big box stores. The ON DEMAND Tinting system boasts 228 stock colors for instant tinting of solvent based acrylics, water based acrylics, low VOC solvent based acrylics, water based epoxies, epoxy 100% solids, and water based urethanes. In just a few minutes a store can color a commercial grade coating with the accuracy and speed of paint tinting system. The colorants used in the ON DEMAND system are specifically designed for concrete eliminating the fade, color distortion from alkalinity, whiting, blushing, and other issues seen in typical concrete paints.

Why was SureCrete created?

SureCrete Design Products was born out of necessity in the late 90’s. It all began as owner, Steve Thomas, started a decorative concrete installation company in the Tampa Bay & Orlando area. Steve had attended a home show in Orlando and was fascinated with decorative concrete.

After researching several companies and attending a training class, he and his crews jumped head long into installations. Problems on jobs were continual: products were difficult to use and performed inconsistently. Two mix designs were supposed to accomplish everything from patching to spraying to stamping, just add a little more sand or cement. Latex emulsions had to be diluted with water at various, confounding rates. Customer service was ludicrous, if the telephone was ever answered. Technical support was absent; every problem was the installer’s fault.

The absolute lack of assistance was intolerable for Steve, who had cut his teeth on customer service. An idea was launched: decorative concrete made easy, supported by a service-driven team. To make this idea a reality, Steve partnered with a close friend who was a real world cement “chemist.” He knew mud and mix designs, not universities. Millions of dollars in research and development, countless hours of testing, and consulting with the chemists of the world’s leading latex manufacturers have created some of the most user-friendly decorative concrete products available today. Supporting Steve’s customer-first vision, a team was assembled that included the previously self-employed and those discouraged from other decorative concrete companies nearby. From sales to production to shipping to management, the entire culture at SureCrete is all about service.

SureCrete’s Manufacturing Plant and Facilities

We take a lot of pride in our company services, and we think it’s time we shared that pride with the rest of the world. Take a tour around our facility and see how we are changing the concrete industry each and every day we open our doors. Check out our Facebook reviews.

Bag Mix Production

We’ve often complimented on how our concrete overlay bag mixes seem to perform well in a wide variety of applications across multiple batches of material while still being simple to mix, use and apply. We’ve gotten our mix formulation pinpointed down to an exact science that gives us the best balance of speed and accuracy thanks to our state-of-the-art blenders and silos.

Thanks to all of our mixing and packaging technologies, we can pump out as many as 150,000 lbs of cement-based overlays and hybrid powering GFRC casting blends per day now, so we always have enough product on hand to fulfill your project needs. This equipment keeps us ahead of the curve in material stocking so that whenever you visit your local distributor, there’s always enough product on hand to get your jobs done on time.

Surecrete Concrete Overlay Bag Mix Production

Concrete Countertop Bag Mix Production

Concrete Overlay Bag Mix Production

Sealers and Coatings Manufacturing

As the pioneers of new sealer technologies, we’ve had to morph our coatings production facilities and equipment sometimes. While you may not notice these constant changes, we like to think that this was the point. Our sealer production facility can pump out over 2,000 gallons of paints at coatings each and every day. As SureCrete is always at the forefront of coatings technologies, creating new concrete sealers every day that performs better and longer than any of the competition.

We also try to keep our distribution centers on the right track by offering a wide variety of pigmented or colored interior and exterior sealers. In addition to our clear protective products, and we are continually expanding these product lines to meet the ever growing need for clean, durable and economic coatings solutions.

Surecrete Concrete Sealers and Coatings Manufacturing

Concrete Sealers and Coatings Manufacturing

Tool Stocking and Fabrication

While it’s not necessarily a large part of our manufacturing plant, we devote a large sign of our inventory and fabrication floor space to making sure that our distribution channels have access to the right tools to meet their contractors’ wide array of job-specific requirements. SureCrete works with over 200 vendors to stock and fabricates the tools you use in conjunction with our products.

If you need a tool, we can certainly make sure it’s ready for you to pick up the next time you visit your local SureCrete distributor for all of these products including stamped concrete stained.

Surecrete Tool Stocking and Fabrication

Order Packing, Wrapping, and Shipping

Accurate Order Fulfillment

Our order fulfillment and shipping departments give one hundred and ten percent each and every day to ensure that your order arrives exactly as ordered, and on schedule. Orders are verified upon being pulled and then once again when they are transferred to a pallet for wrapping.

Our redundant systems for order accuracy checks have created an order picking system that is second to none in its efficiency, boasting an incredible near 100 percent order accuracy rating. Considering the hundreds and hundreds of individual orders that leave our facility every single week, the only way we can account for this kind of precision is to say that these guys take their jobs, and orders, seriously.

Surecrete Order Picking Pallet

Surecrete Order Picking

Organized Pallet Wrapping and boxes

Once orders have been checked, picked and verified, they are then transferred to a pallet for wrapping and shipping preparation. The orders are once again checked by the order fulfillment staff as they are placed onto the pallet, and then again by our quality control staff. Making certain that all levels of paperwork – your purchase order, the sales order, the bill of lading and the packing slips all match perfectly before being wrapped up neatly and tightly to be shipped.

Our staff makes sure to be extra careful to follow very specific pallet safety regulations to prevent in-transit damage to products on over 1,000 pallets worth of orders that leave our facility each and every month. We want to make certain not only that you receive exactly what you ordered, but that you also get it all in one piece all over the world and nearly every county.

pallet wrapping surecrete

Surecrete Pallet Packing

Shipping Around the World

We partner with the biggest and the best when it comes to the transit of our products. We also cater to our distribution centers’ local transportation requests – whichever high-quality freight line provides our distributors the best price, that is the company we strive to use. This means we have to keep a very organized staging system in place to make sure that orders are shipped on the right freight lines and make it to their final destinations on time. Through our many partnerships, we’re able to consistently ship out nearly 1 million pounds of bag mixes, paints, sealers and colorants each and every single week.

order shipping

Surecrete Shipping Dock

An Expanding and Progressing Facility

Making Use of New Technologies

At SureCrete, we’re never content to stay pat just as we are. We are continuously improving our manufacturing, shipping and fabrication methods to ensure we can deliver the highest quality decorative and precast concrete products on the market today as well as in the years to come. Our revolutionary tinting stations have ushered in an entirely new era in regards to an interior and exterior concrete paints.

What used to take distributors days or weeks to order into their facilities can now be fulfilled in a matter of minutes. Our poly aspartic and HS series sealer lines are providing concrete applicators new, more durable coatings for adding to the repertoire of available applications. We’re always going to be two steps ahead of the competition; it’s just what we do.

Surecrete Concrete Silos

Surecrete Concrete Sealer Tint Machines

Constantly Expanding the Company Footprint

Our devotion to our customers’ demands that we constantly by expanding our facilities to increase our rate of production and our product line. Just in the last 18 months, we have re-organized and expanded our plant’s footprint to include another 15,000 square feet for our interior and exterior paints and coatings production. And formulation, an expansion of 2,000 square feet to our bag mix production areas to house our storage and silos, and nearly 7,000 square feet dedicated solely to the testing of our products. We will always be expanding not just to meet, but exceed your decorative and cast concrete project needs. Email us today with any questions.
[schema type=”organization” orgtype=”Corporation” url=”https://www.surecretedesign.com” name=”Surecrete Design Products” description=”SureCrete Design Products is a manufacturer of decorative concrete products. We manufacturer over 1,400 products from our central Florida plant. Our products have been specially formulated to resurface concrete floors, walls, ceilings, countertops, and structural castings. We outgrew our original office in Zephyrhills, Florida and now reside in Dade City in our 120,000 SQ. ft. facility.” street=”15246 Citrus Country Drive” city=”Dade City” state=”Florida” postalcode=”33523″ email=”whatsnew@surecretedesign.com” phone=”352-567-7973 ” fax=”352-521-0973″ ]

Surecrete Front

Surecrete Florida Warehouse

Surecrete Design Products Front